Subject line analysis: Previously, the impact of a subject line and how appealing it is could be measured by open rate analysis.For this reason, with open rates becoming distorted, Apple's Mail Privacy Protection will also have an impact on the following aspects of your email campaigns: With this setting activated, Apple Mail will now be able to open your emails on delivery, meaning your email will be marked as opened, whether the recipient has read it or not.Īny experienced email marketer will know that open rates are a key performance indicator when it comes to evaluating the success of your campaign. Without a doubt, the main thing you will need to look out for following the introduction of Mail Privacy Protection are distorted open rates. What does Mail Privacy Protection mean for Your Email Campaigns? Distorted open rates
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